We're Calling Bullchip
A Campaign to School People
Nearly 50% of people who have microchipped their pets don’t even know how it works. Holy misconception! So to launch our newly-built Found Animals Microchip Registry, we wanted to make sure people knew why registering a microchip was so important.
Campaign, Video and Photography, Website, Editorial and Social Content
Learn your chip
Exactly how many people have fallen for these microchip myths? We took to the streets to find out.
We asked people to test their knowledge and then share it with their friends.