Linking People to Technology
In the IT world, Prosum is an outlier. They’ve built their business on relationships, empathy and straight-forward solutions. Now in their second decade, Prosum has set a goal to double their business. And that requires boosting awareness of their brand and its values.
Brand Positioning, Logo, Manifesto, Brand Guidelines, Collateral
Genuine, Human, Confident
Prosum's brand voice was a natural extension of their ongoing relationships with clients.
Until the robot apocalypse, machines can’t work without people, and vice versa. This mutual bond between people, business and technology is represented in Prosum’s perpetual links.
We aimed for fresh and own-able visuals that worked beyond the usual stock, so we created a custom tool box of optical art—or Op Art—for the brand. Repeating shapes and colors create movement within even static images, tying back to Prosum’s identity as a company that is both dependable and dynamic.