Buy Dog Food, Save a Cat
Found Animals Adopt & Shop Campaign
Adopt & Shop is an amazing store: all its profits go back in to helping more pets get off the streets, and in to homes. To get the word out about the pet store that gives back, we created a campaign that would be uniquely theirs by putting the products, services and their amazing, lovable pets as the main attraction.
Campaign, Social, Print and OOH
We celebrated each adoptable pet by showcasing their unique superpower.
Plus, smiling dogs!
Canvasing the immediate area, we let people know we had doggy daycare packages, right in the store.
We broadcast images daily throughout the campaign showcasing even more pets and products.
A Vibrant Campaign
Our colorful headlines and layouts attracted smiles and attention
—just like our pets do.