The Taco Truck That Serves Up Love
The Catty Wagon
Los Angeles is sprawling — it's decentralized and always moving. Meanwhile, Adopt & Shop’s cats are confined to their cages. How could we get them in front of more Angelenos? We gutted a food truck and filled it with adorable kittens.
Concept Design, Truck Wrap Design, Interior Design Consultation
Adopt a Kitten
Making it Instafamous
To make sure that the Catty Wagon was a beacon at the hottest farmers markets, festivals and street fairs, we gave it a contrasting color to California’s endless blue sky. Adding ears and a tail made it extra Instagrammable.
Passersby can play with the kittens, take one home, and even buy all the items they need to get started.
The Catty Wagon Punches Way Above its Square Footage
In fact, it generates as many adoptions per day as an
Adopt & Shop store, minus the overhead.