Lead Gen Doesn’t Have to be Dull
Found Animals B2B iPad Game
Found Animals has a lot to offer to the pet pro community — but their message at conferences was anything but clear, and frankly, a little dull. Pet professionals are notoriously people-shy. Our game gave them a way to interact with Found Animals to learn about its programs and offerings — and gave Found Animals qualified leads instantly.
Learning, Without Even Trying
Using familiar games like whack-a-mole and memory, each of the 5 levels in the game focuses on a product or service that only Found Animals offers. After each level, a score is given along with a brief description of how Found Animals’ products could have saved the day.
More Than Just a Game
Where previous conferences only got a few leads a day. Now we were registering a new lead every minute. Our web app captured contact info for lead-generation and put people head-to-head in a leaderboard for prizes.
As part of a complete microchip rebrand, year-on-year sales increased by nearly 50%!