Digital Democracy: Art for All
Digital Art Book
Riot's global fan base numbers are at over 100+ million people from all over the globe, far larger than what a small edition fine art book could supply. In the spirit of Riot's egalitarian values, we embraced the art of adaptability and created a digital art book that would let fans experience the same content as the hardcover version–for free.
Client
Riot Games
Deliverables
Custom Designed & Developed Digital Art Book
Visit Site
Creating for the Medium
During our explorations, our goal was to stay true to the fine-art book curation and designs we had already designed, yet maximizing the digital medium for all it had to offer. We were challenged to redesign layouts and create an interface familiar enough to use, but unique to the book and League.
Flexible Development
This experience was chock-full high res art, previously unavailable, ready for enlarging and downloading. The site’s massive images were optimized so that even on low grade browsers across the globe, fans could quickly access and explore the details of the art.
Accommodating Language
Because languages other than English double, and sometimes triple, the amount of characters in any given copy, our layouts had to be flexible. We reached fans from all parts of the world with a structure that accommodated 26 different languages.
Tough Crowd, Rave Reviews
League of Legends players are notoriously hard to please. Still, the digital art book resulted in positive press coverage, reviews and comments, proving it was a welcome symbol of reconnection within the game’s community.