Putting Students Center Stage
UCLA Fund Raising Tools
In higher education, funding is everything. The UCLA School of Theater Film and Television wanted to impress donors with a campaign that highlighted the demands of being a globally top-rated school. Our approach was to give them an emotional connection to the future of the school through its students.
CLIENT
UCLA
DELIVERABLES
Customized Brochures, Photography
Rather than focus on curriculum and faculty, we highlighted the accomplishments, dreams, and unlimited potential of UCLA students.
Personalizing the Sell
Our oversized brochures were as bright and colorful as the student body. Utilizing print-on-demand we produced a variety of covers featuring different students and were able to customize the content to each potential donor.
Drag
Authentic student stories and vibrant layouts echoed the school's bold vision to create excitement for future students.
Sealing the Deal
Shortly after launching the endowment campaign UCLA secured their primary donor, Jeff Skoll, who donated $10 million to the school. We created a custom brochure detailing out his new center and endowments.