4.2

4.3

4.3

4.2

4.0

4.0

3.5

3.4

3.4

3.2

2.8

2.8

2.6

2.5

2.5

2.5

2.3

2.1

2.0

2.0

2.0

2.2

2.2

2.3

2.4

2.4

2.3

2.0

1.9

1.9

1.9

1.5

1.1

1.1

1.1

1.1

1.6

1.7

2

2.4

2.3

2.8

3

2.5

3

3

2

1.9

1.6

1.5

1.6

1.2

0.6

0.7

0.7

2.9

3.1

3.4

3.6

4.2

1

1.2

1.3

1.3

1.6

1.7

2.5

2.5

2.6

3

4.5

5

4.2

3.5

2.4

2.4

1.2

1.6

1.1

1

1

2.5

1.6

2.7

3

2

1.1

1.7

1.3

1.4

5.5

5

.4

.3

.2

1

1.8

2.4

3

4.1

2.5

3.9

4.1

4.2

4.5

.8

1

3

2.5

3.5

3.2

3.5

2.8

2.2

1.8

1.6

1.1

1.1

1.

0.7

.7

1.2

1.5

1.7

2.4

1.3

1.2

1.3

2

2.6

1.9

1.5

1

1.5

1.1

1.3

0.7

1

1.4

1.5

1.5

1.6

1.9

2

2.8

2.8

3.2

3.7

4.1

4.2

4.2

3.8

3.8

3.8

4.2

Bottle Turned Fashion Necessity

MOBOT Brand identity

As the world’s first foam roller water bottle, MOBOT’s unique pill-shaped form and unusual color combinations were designed to attract attention. We set out to make MOBOT the brazen, modern brand that the bottle promised to be.

Client

MOBOT

Deliverables

Brand Positioning, Brand Identity, Photography, Interactive and Print Concepts

Our Brand Personality: Hard Core, Not Guru

Dramatic, high-end fashion photography juxtaposed with the kinetic power of cross-fit set it apart from the crunchy granola of its competitors.

Drag

A Mantra, Designed

We distilled MOBOT’s motto — Breathe. Hydrate. Roll. Move. — into a series of graphic shapes that appear throughout MOBOT materials. Their rounded corners bring visual balance to the sharp edges of the slab serif typeface.

Next Project

The Art of League of Legends Campaign

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