Bottle Turned Fashion Necessity
MOBOT Brand identity
As the world’s first foam roller water bottle, MOBOT’s unique pill-shaped form and unusual color combinations were designed to attract attention. We set out to make MOBOT the brazen, modern brand that the bottle promised to be.
Brand Positioning, Brand Identity, Photography, Interactive and Print Concepts
We made the logotype reflective of the bottle itself: strong, modern, sophisticated, and in a word—engineered. Diagonal lines create a positive/negative visual play and give the mark movement.
Our Brand Personality: Hard Core, Not Guru
Dramatic, high-end fashion photography juxtaposed with the kinetic power of cross-fit set it apart from the crunchy granola of its competitors.
A Mantra, Designed
We distilled MOBOT’s motto — Breathe. Hydrate. Roll. Move. — into a series of graphic shapes that appear throughout MOBOT materials. Their rounded corners bring visual balance to the sharp edges of the slab serif typeface.
Make it, Own it
This bottle is a statement piece — Our concept UX put the bottle as hero and allowed for quick and intuitive customization and check out.