Unleashing the Hidden Art of League
The Art of League of Legends
For their 10th anniversary, Riot wanted to show fans a new, more accessible side while at the same time immersing them further in the lore of League of Legends. We released never-before-seen artwork through four executions: The Art of League of Legends Fine Art Book, its digital counterpart, a tell-all blog called Nexus and the be all end all of screensavers in an app.
Fine Art Book, Digital Artbook, Multi-OS App, Custom CMS + Blog
Best Visual Campaign
With the special edition selling out in 11 hours, this book has become the new League art bible.
Nexus gives power to both Riot and its fans: Fans now have transparency into the game and company they love and, through a powerful CMS, Riot is able to rapidly publish and continue the conversation.
A one-of-its-kind app that delivers artwork directly to the fans is also a 2017 Appy Awards Finalist!
Publishing a fine art book online was no easy task. We used flexible grids and development to make sure that the artworks could be appreciated, world-wide.