4.2

4.3

4.3

4.2

4.0

4.0

3.5

3.4

3.4

3.2

2.8

2.8

2.6

2.5

2.5

2.5

2.3

2.1

2.0

2.0

2.0

2.2

2.2

2.3

2.4

2.4

2.3

2.0

1.9

1.9

1.9

1.5

1.1

1.1

1.1

1.1

1.6

1.7

2

2.4

2.3

2.8

3

2.5

3

3

2

1.9

1.6

1.5

1.6

1.2

0.6

0.7

0.7

2.9

3.1

3.4

3.6

4.2

1

1.2

1.3

1.3

1.6

1.7

2.5

2.5

2.6

3

4.5

5

4.2

3.5

2.4

2.4

1.2

1.6

1.1

1

1

2.5

1.6

2.7

3

2

1.1

1.7

1.3

1.4

5.5

5

.4

.3

.2

1

1.8

2.4

3

4.1

2.5

3.9

4.1

4.2

4.5

.8

1

3

2.5

3.5

3.2

3.5

2.8

2.2

1.8

1.6

1.1

1.1

1.

0.7

.7

1.2

1.5

1.7

2.4

1.3

1.2

1.3

2

2.6

1.9

1.5

1

1.5

1.1

1.3

0.7

1

1.4

1.5

1.5

1.6

1.9

2

2.8

2.8

3.2

3.7

4.1

4.2

4.2

3.8

3.8

3.8

4.2

Introducing RX Strength Pets

The Pet Effect

Sure, pets are cute and adorable. But there’s another reason they’re amazing: science. New research says that pets actually make us healthier.

Our brief: Change the conversation by raising awareness of the real scientific benefits of pets. A boring science class wouldn’t cut it. If we were going to shift public perception of pets, we had to appeal to consumers’ self-interest and their sense of humor.

Client

Zoetis

Deliverables

Campaign, Video and Editorial Content

Awards

Gold Aster Awards: Healthcare Education

See the science

thepeteffect.org

We Created a Spoof Campaign

Wispy fields with idyllic smiles are what big pharma is known for, so we took that and ran with it. Creating two video spots and a whole host of collateral, we launched our newest Rx: Dogs and Cats

– WARNING: May be habit forming –

So, which Rx is Right for You?

(BESTFRIENDOR)

DOG

WHEN USING DOG:

▪ Stock Up on Toys and Treats
▪ Speak in Silly Dog Voices

DO NOT USE:

▪  If You Don’t Have a Pulse
▪  If You Have a Problem with Love and Affection

WATCH AD FOR RX DOG

(PURRFECTIS)

CAT

BENEFITS MAY INCLUDE:

▪ Reduced Risk of Heart Attack
▪ Relieved Depression
▪ Lessened Risk of Allergies and Eczema in Children
▪ Reduced Stress Levels

WATCH AD FOR RX CAT

Getting the Industry on Board

Our goal: deliver the information to the pet industry and get them buzzing. And did we ever—they are in love with the campaign! As we expand into the future, ABR, Zoetis, and its new found partners are gearing up to bring the praise and excitement of the Rx pets to the rest of the world.

view the science behind pets

The Pet Effect Infographics

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