4.2

4.3

4.3

4.2

4.0

4.0

3.5

3.4

3.4

3.2

2.8

2.8

2.6

2.5

2.5

2.5

2.3

2.1

2.0

2.0

2.0

2.2

2.2

2.3

2.4

2.4

2.3

2.0

1.9

1.9

1.9

1.5

1.1

1.1

1.1

1.1

1.6

1.7

2

2.4

2.3

2.8

3

2.5

3

3

2

1.9

1.6

1.5

1.6

1.2

0.6

0.7

0.7

2.9

3.1

3.4

3.6

4.2

1

1.2

1.3

1.3

1.6

1.7

2.5

2.5

2.6

3

4.5

5

4.2

3.5

2.4

2.4

1.2

1.6

1.1

1

1

2.5

1.6

2.7

3

2

1.1

1.7

1.3

1.4

5.5

5

.4

.3

.2

1

1.8

2.4

3

4.1

2.5

3.9

4.1

4.2

4.5

.8

1

3

2.5

3.5

3.2

3.5

2.8

2.2

1.8

1.6

1.1

1.1

1.

0.7

.7

1.2

1.5

1.7

2.4

1.3

1.2

1.3

2

2.6

1.9

1.5

1

1.5

1.1

1.3

0.7

1

1.4

1.5

1.5

1.6

1.9

2

2.8

2.8

3.2

3.7

4.1

4.2

4.2

3.8

3.8

3.8

4.2

Rebranding a B2B Experience

A Conference Campaign

Animal shelters microchip their pets to keep them safe and buy these microchips from vendors. Found Animals Foundation is the perfect vendor: they’re a non-profit, they run shelters of their own, and their chips are cheaper than any of their for-profit competitors. Unfortunately, their conference booths weren’t having the impact they wanted. So we rebooted Found Animals’ conference experiences with more simplicity, more fun, and less to lug around.

Client

Found Animals


Deliverables

Digital Strategy, iPad Game, Print, Video


Awards

Best B2B Campaign Winners: Digiday

Step 1

Get on their Side

Found Animals is a game changer in their industry. Their microchip registry protects animals for free, while others charge for that service. Our booth’s eye-catching graphics underscored this difference, standing out against the largely black-and-white competition.

Step 3

Have Some Fun

Pet professionals are notoriously people-shy. So we created a warm-up tool for the conference booth: an iPad experience that gamified the everyday tasks only shelter people know about. While it entertained and educated, it also was designed to collect valuable lead data with a leaderboard for prizes, resulting in a lead per minute!

LEARN MORE ABOUT THE GAME HERE

Drag

Step 4

Streamline the Sale

With a single, well-crafted PowerPoint, we helped Found Animals simplify their sales message, keeping reps consistently focused on the most effective talking points.

See another Branding Campaign

MOBOT Branding

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